Don't Drink and Drive Christmas 2013 Campaign

We created this animation for the award winning Don’t Be That Someone’s drink-drive awareness campaign that focuses on the passenger by showing them 5 tips on how they can become a hero. Read more about the campaign and how they're using the animation as part of their social media and events on the "Don't be that someone" website.

animation Type

Cause-based Educational

Clients

"Don't be that someone" campaign

Credits & Associates

- Script and campaign by (link: http://www.dontbethatsomeone.co.uk text: www.dontbethatsomeone.co.uk) - Storyboards and animation by Mair Perkins - Original music composed and produced by (link: https://www.haynesmusic.com/ text: Ben Haynes Music)

We started by developing the client's script into storyboards.

Once the client was happy with the storyboards, we began creating the illustrations in Photoshop then imported them into Adobe After Effects to add motion. The whole process took about 8 weeks and the animation was launched in early December in time for the Don't Drink and Drive Christmas campaign.

Adobe After Effects character animation.

Illustrations used in animation production

What the client said

Don't be that someone - don't drink and drive animation

Mair created a hero themed based animation for the Don't Be That Someone 'Become a Hero' Christmas 2013 Drink Drive Campaign. Mair was a pleasure to work with, stuck to deadlines and created an animation that was innovative, fun and was very well received by the target audience. I would definitely use Mair again.

Mike McAdam

Intelligence Analyst / Campaign founder for "Don't be that someone", Westminster City Council