RS Consulting Market Research Tools - Explainer Animation

RS Consulting approached my animation business to create an animated video to promote their market research qualitative and quantitative solutions, DecisionMap and Decision Explorer. RS consulting helps clients allocate their resources so that they are more likely to sell their products.

The animation was used as part of a quarterly marketing campaign based on consumer decision making. It demonstrates the journey that a customer undertakes when purchasing a product, from awareness of need, gathering information, deciding on plausible alternatives, purchase, loyalty and likelihood to recommend and how these are influenced by producers.

The animation was used on the RS Consulting website, social media channels and mobile platforms to increase conversion rates of visitors.

animation Type

Explainer

Clients

RS Consulting Leapfrog Research & Planning

Credits & Associates

- Mair Perkins Animation & Illustration Ltd produced this with associates (link: http://quimbyco.benwebdesigner.com/ text: Quimby Co.) and (link: https://www.haynesmusic.com text: Haynes Music Productions). - Art direction, concept art, storyboards and graphics / visual elements by Mair Perkins - After Effects composition and animation by (link: https://www.facebook.com/quimbyco text: Richie Phillips of Quimby Co.) - Music and sound production by Ben Haynes of Haynes Music Productions - Voice over by Buckso via Haynes Music Productions

Initial concepts and storyboards

RS Consulting opted for the animation production package that included 3 style concepts and storyboard proposals. After reviewing them all we went ahead and developed the "Pop up book / map theme".

What the client said

Animated Web Video – RS Consulting – Market Research Tools

I found Mair a pleasure to work with. From the beginning Mair got what we were trying to do and how we were trying to do it, consequently she was able to creatively develop the narrative and style from the word go. Mair kept us informed on progress at all stages and was happy to suggest and incorporate new ideas, even at the last minute.

The resulting video is everything we wanted and more. I hope to work again with Mair in the future.

Chris Dane

Marketing communications manager